O
OrbisStack
E-commerce2024 · 10 weeks

ShopWave: From 4-Second Loads to 27% More Sales

ShopWave was losing 60% of mobile visitors to slow page loads. We rebuilt their online store, cutting load times to under 1 second and increasing sales by 27%.

Under 1 second
Page load time
+27%
Sales conversion
-18%
Abandoned carts
+22%
Revenue per visit

The Challenge

ShopWave was a mid-sized online retailer doing $1.2M/month in revenue, but their website took 4+ seconds to load on phones. Analytics showed 60% of mobile visitors left before the first product image even appeared. They had tried three different themes and multiple optimization apps, but none could get below 3 seconds. They needed a fundamentally different approach.

The Solution

We rebuilt the online store as a modern, fast-loading website while keeping their existing shop backend. We implemented smart caching for product pages, optimized all images for fast loading, and added lightning-fast search. We rebuilt the checkout flow to be smoother and simpler. The entire migration was done with zero downtime — the old and new stores ran side by side during the transition.

The Results

Under 1 second
Page load time
From 4+ seconds to under 1 second on phones.
+27%
Sales conversion
Direct result of faster page loads.
-18%
Abandoned carts
Smoother checkout reduced drop-off.
+22%
Revenue per visit
More visitors buying at higher rates.

We spent two years trying to speed up our online store and never got below 3 seconds. OrbisStack rebuilt it in 10 weeks and we are at under 1 second. Our sales conversion jumped 27% in the first quarter. The return on investment was immediate and undeniable.

DK
David Kim
VP of E-commerce, ShopWave Retail

Technologies Used

Next.jsShopify Storefront APITypeScriptAlgoliaVercelnext/image

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